Station 7: Conception

Experience: Wonder | Task: Be Receptive | Reward: Fertility

Mark Zuckerberg, Facebook Founder

If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.

Station 7: Conception

There are two principles at work in the creative process: active and receptive. In this station you make a dramatic shift from active to receptive. You're required to commit to take what remains from the last quarter, incubate it and see it through, even though you have no idea if it's going to work.



    • What clarity did you get in the crisis you've just come through?
    • What have you conceived? What do you hope to bring into the world?
    • What does being receptive look like in this situation?
    • What is your response to this experience or the idea of it?


      • Time to downshift. If you want to do something new you have to listen for what no one else can here.
      • As in station 1, there is vagueness here. The new thing is not yet formed or visible. It may only be a hunch, but there's enough there to warrant an investment of time and resources to enable it to grow. Describe your hunch, the feeling, the possibility that invites you to commit. Describe what, if anything, makes you feel reluctant.


    • Put these tasks in your calendar.


                       Check in with your Facebook community or your accountability partner.

Measure your Learning

                      What primary skill will best prepare you to be successful with this endeavor? Why?

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