why create a company?


“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart’s content.” Masaru Ibuka (Co-founder, Sony Corporation) Seems to me Ibuka had a good idea for the rest of us.

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invisible creativity: 3 principles for a life worth living


Creativity is the latest buzzword of success literature. When you hear the word Creativity, where does your mind take you next? The professional world of the Arts? The hobby you pursue on the weekend? Perhaps you think of problem solving, or creativity and innovation in business. But, beneath all these external applications, I say Creativity is the gem of humanity, buried in the bedrock of our lives. It is up to us to dig it up and put it to use, in whatever ways our lives...

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