creativity in business

why create a company?

“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart’s content.”

Masaru Ibuka (Co-founder, Sony Corporation)

Seems to me Ibuka had a good idea for the rest of us.

invisible creativity: 3 principles for a life worth living

Creativity is the latest buzzword of success literature. When you hear the word Creativity, where does your mind take you next? Beneath all its external applications, I say Creativity is the gem of humanity, buried in the bedrock of our lives. It is up to us to dig it up and put it to use, in whatever ways our lives require.