Co-Creating A Global Tribe


Marketing guru Seth Godin is talking about Tribes. And so were we, yesterday at the professional women’s networking meeting I attended, where the topic was Co-creation. According to Seth, “A tribe is a group of people, connected to each other, connected to a leader and connected to an idea.” His book, and the topic. came up at our table. I got to thinking. And my thoughts formed around three main ideas: 1. Belonging. My concept of a tribe, developed through my life, has...

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